3,870
(latest NCVER data)Learners build practical capability to plan, publish and manage social media content that strengthens an organisation’s online presence and customer engagement. For your RTO, ICTWEB306 adds a commercially relevant option for digital marketing, communications and small-business cohorts.
Editable files, learner materials, assessment tools and assessor guidance support efficient delivery of ICTWEB306 training resources. Explore the available materials.
These structured learning resources support consistent delivery, learner engagement, and practical understanding of the unit requirements in an RTO setting.
These assessment resources give trainers a structured way to gather evidence, apply consistent marking, and maintain clear assessment records for RTO operations.
This unit is part of nationally recognised training for the following qualifications:
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ICT20120
ICT20219
ICT20319
ICT30120
ICT30524
ICT40120
The Standards for RTOs require training and assessment to reflect genuine workplace conditions, current industry expectations and the way tasks are performed in practice. Delivery of ICTWEB306 Develop web presence using social media should therefore give learners opportunities to plan, create and review a social media presence using authentic workplace processes, communication standards and business objectives.
Our ICTWEB306 training materials help trainers connect learning with activities such as identifying target audiences, selecting suitable platforms, planning content, applying branding and privacy requirements, scheduling posts, responding to customer interactions and reviewing engagement data. Learners can practise documenting decisions and improving a social media presence in ways that reflect everyday workplace responsibilities.
Small businesses often use social media to build brand awareness, promote services, communicate with customers and support business growth. The training resources help trainers contextualise activities around developing a social media plan, preparing content calendars, applying organisational guidelines and measuring the results of online activity.
Community organisations use social media to share information, promote events, engage members and communicate with diverse audiences. Trainers can adapt the learning and assessment to cover accessible language, consent, privacy, inclusive communication and the responsible management of comments and direct messages.
Retail stores, cafés, restaurants and accommodation providers use social platforms to promote products, respond to enquiries and encourage repeat customer engagement. The ICTWEB306 RTO training materials support practical scenarios involving promotions, customer responses, visual content, brand consistency and reviewing engagement to improve future posts.
The editable RTO resources support classroom delivery, workplace delivery, blended learning and online delivery. Trainers can contextualise learning activities, examples and assessments for their learner cohort, industry setting and the social media practices used in their workplace.
After purchase, the ICTWEB306 RTO training materials are provided in a practical digital format with access instructions, making them easy to download, review and prepare for delivery.
The resource package is designed to support delivery and assessment, with structured trainer guidance, learner-facing content and supporting assessment documentation to help your RTO implement the unit efficiently.
Yes. The ICTWEB306 learning materials can be contextualised to reflect your RTO’s delivery model, learner cohort, systems and industry examples while retaining the core requirements of the unit.
These ICTWEB306 RTO learning materials are designed for compliance and can provide a consistent foundation for trainer review, assessment validation and evidence preparation. Your RTO remains responsible for confirming suitability and maintaining its own compliance records.
The resources are supplied under a licence for use by the purchasing RTO, with permitted use outlined at purchase. Updates may be provided when relevant changes are identified, so trainers should also check current training.gov.au requirements before delivery.
These ICTWEB306 training resources are developed to support compliant delivery under the Standards for RTOs. Always confirm current unit requirements and packaging rules on training.gov.au before delivery.
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By submitting this form, you agree to the RTO Learning Materials Privacy Policy.